Interesting definition of personalisation from social worker point of view, it is still related to disable people and their needs,this definition is not about technology but rather about people's needs. I think it is quite essential what they are talking here about. Personalisation is helping people to make their own choice, interesting.
http://www.youtube.com/results?search_query=what+is+personalisation&aq=f
Yep, that part about the difference between a degree of control and unfettered control is important, goes back to the personalisation vs. customisation idea we discussed the other day. Its the designers responsibility to figure out the needs but also to allow for the wants of the end-user in as much as possible.
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