Wednesday, March 9, 2011

Early Logo/Type treaments


The word "emotif" is hard to kern due to the three wide characters before three narrow characters. Feedback welcome... typefaces used are DIN Medium and Bold Alternate

2 comments:

  1. I think the third one looks the most regular. Or maybe the second one....
    Are the squares the blip? Are they always togehter with the word = mark designation?
    I like the second one (squares). I think depends on the final visualisation...
    Greetz from marocco. Say if I can do something at the weekend!
    See you.

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  2. Yeah thats what I was saying to Steve the other day, the visualization will dictate the look of the logo if we choose to go that route. These are just some ideas.
    Yeah I think the kerning on the 3rd one is probably the most worked out, the mark isn't though. Maybe we don't need a mark/logo... I dunno, will have to figure it out.

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